Reimaging the Cancer Care Experience

Client

A confidential University Medical Center (UMC)

Our Goal

TODAY: UMC is known for its cutting-edge clinical research, innovative treatment, and unwavering commitment to the underserved.

TOMORROW: UMC’s Cancer Center of the Future will be celebrated for a world-class human experience that is universally accessible to everyone who steps through its doors.

My Role

Collaborated with a team of strategists, art directors, architects, project managers, and visual designers to conceptualize and articulate the humane experience using AI, digital and hand-crafted mediums, interior architecture, and storytelling. Led visual artists to articulate the vision.

Outcome

Our team delivered a set of design plans to the client that will serve as a basis for development fundraising and construction planning.

Project Principles

Iconic Space: Faces of Courage

Signature Attributes

Signature attributes are the physical elements that make the space. These higher fidelity visualizations focus on highlighting the design intent for the signature attributes. For full situational context, these are best reviewed together with the journeys.