Claire Morris
Claire Morris
Healthcare Marketing

Reimaging the Cancer Care Experience

Client

A confidential University Medical Center (UMC)

Our Goal

TODAY: UMC is known for its cutting-edge clinical research, innovative treatment, and unwavering commitment to the underserved.

TOMORROW: UMC’s Cancer Center of the Future will be celebrated for a world-class human experience that is universally accessible to everyone who steps through its doors.

My Role

Collaborated with a team of strategists, art directors, architects, project managers, and visual designers to conceptualize and articulate the humane experience using AI, digital and hand-crafted mediums, interior architecture, and storytelling. Led visual artists to articulate the vision.

Outcome

Our team delivered a set of design plans to the client that will serve as a basis for development fundraising and construction planning.

Project Principles

Iconic Space: Faces of Courage

 

Signature Attributes

Signature attributes are the physical elements that make the space. These higher fidelity visualizations focus on highlighting the design intent for the signature attributes. For full situational context, these are best reviewed together with the journeys.

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DHL Technology Conference

Client

A confidential event company

Our Goal

The confidential event company aimed to secure a large event project typically awarded to larger firms. They hired me to concept the DHL Technology event.

My Role

  • Conceptualized DHL’s Technology event theme, exhibits, and food

  • Designed the space layout and individual exhibits

  • Sourced furniture, exhibit kits, and decor

  • Collaborated with a technical coordinator for digital displays, and lighting

Challenges

Creating a proposal within a week that had:

  • A strong innovative concept

  • Designed interactive exhibits

  • Sourced furniture, lighting, digital signage,

  • Accurate financials for production, rentals, staff, and more

Outcome

The event is scheduled for October 2025. The small-sized event company continues preparation for the event.

 

The Concept

The Attendee Journey

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Spigit Corporate Conference

Farallon Room

Conference Strategy for Spigit

Client

Spigit - A high security crowdsourcing software company

Goal

Create a conference for government and financial sector partners that enables:

  • Learning opportunities

  • Networking

  • Deepening business relationships (between attendees and with Spigit)

  • Excellence with minimal budget

Role

  • Concept theme and design

  • Manage production and installation

  • Oversee stage, booths, interactive installations, presentations, signage, name tags, and break-out areas

Outcome

  • From Client, “Our conference was such a great success! We closed more business than any previous conference. And had fun doing it. Exceptional event design!”